https://www.pamfraserwriter.com/work daily 1.0 2026-02-27 https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1503252750274-NZ9FZ8AA4EL77FHSC80Y/pam_site_header_canadian+club.png Work https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1507655216861-YBJWFLTKXAB2UPJ455PX/homebg.jpg Work The client wanted an ingredient campaign for Heineken. Who better to talk about what's inside our beer, than our beer? https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1507664049409-RYA3K6GMGRB4P16SD176/Screen+Shot+2017-10-10+at+2.27.23+PM.png Work What do you do when you win a stupid amount of money? You spend it on stupid stuff on the super exclusive Super 7 Shopping Network for the super rich. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1519058413355-M5L8B1QBAYMC194JNMSQ/Screen+Shot+2018-02-19+at+10.36.43+AM.png Work https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1519062484608-MY71LNPL5A615MDZW0FE/Screen+Shot+2018-02-19+at+11.47.23+AM.png Work - PYREX PRINT Shock resistant cookware, even if you are not. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1503253471972-90CHE1UZM8SBP2ZGI2V6/pam_site_header_orbitz.png Work https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1519064928840-JV62Q03ZQBJ01FQT9GYA/sportmart.jpg Work https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1503257188900-PBEKLHC6265EAS3H4A5H/pam_site_header_lotterydoll2.png Work Dreams really do happen. Keep them current. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1504489070519-CMOIG45691D8GS4793UK/site_pam_orbitz.png Work What you don't know won't kill you but it will gross you out. Remember, ABC - Always Be Chewing Orbit. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1503255433494-XPCC93MS9006PKUGV0GD/pam_site_header_allstate.png Work holding hands in public can make gay couples feel vulnerable. You are essentially coming out to strangers who may or may not be tolerant. It can even be dangerous. with the #outholdinghands campaign we wanted to create a movement to support the LGBT community and let them know that we believe everyone has a right to feel safe. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1503246773677-DY7BXFWHCOPN2G97P82C/site_.png Work Newcastle is a dark looking beer that is surprisingly light and refreshing to taste. We surprised consumers with our fun shadow billboard and light humor. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1507662791873-WIU0E1BIBD46FKWA5AIP/Screen+Shot+2017-09-28+at+2.07.57+PM.png Work How does a small, no-nonsense cleaning brand get people over their fears of perfection and start making...and making messes again? With a campaign as scrappy as Thelma Meyer's herself, that gave people the tools and inspiration to "Just Keep Making".     A film in Thelma Meyer's own words. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1519063219949-2VTHIK34HMDTUSE93OTF/222625620_1280x720.jpg Work An unusual product demonstration using a baboon and a chinchilla. Here are some of the rules we learned about on set when working with a baboon. #1. Do not make eye contact with the baboon. #2. If the baboon does something funny, do not laugh at the baboon. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1519065842894-WIUEMN722D0DGINJWP4K/Screen+Shot+2018-02-19+at+12.43.38+PM.png Work Ever wish life was more like TV? https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1519068467998-8IDE2RS4MPSBA2OQOIEZ/Screen+Shot+2018-02-19+at+1.27.21+PM.png Work The secret to Keebler's uncommonly good cookies? Goodness of course! This cinema spot took the Keebler elves into the 3D world for the first time. And, I finally fulfilled my dream of writing a jingle. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1519069193126-4APUYEETANLX5OPFN2PQ/Screen+Shot+2018-02-19+at+1.39.06+PM.png Work Here's a fresh film that demonstrates just how long Winterfresh gum's fresh flavor can last. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1519075472499-UEQKM1THK5MDU45NBUEW/Screen+Shot+2018-02-19+at+3.23.23+PM.png Work FOR WHITER TEETH https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1522806762707-E2R0MMPLD5X72YYUGLSO/image-asset.jpeg Work https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1519057051376-KQU4E63FOR10LPHDFVHN/Screen+Shot+2018-02-19+at+10.15.38+AM.png Work - KOTEX "LET'S MOVE ON" GLOBAL CAMPAIGN My partner and I conceived and then consulted on the 2017 Kotex "Let's Move On" Global campaign with Ogilvy sister agencies in Australia, Latin America and Russia. As a result of our campaign, U by Kotex is now the #1 selling brand in Australia.     KOTEX AUSTRALIA TVC https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1660340466939-D9ABZU53PYDVTNEO2VSR/Screen+Shot+2022-08-12+at+4.39.40+PM.png Work https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1715188340145-QH0GC45Z0C2GUTFG5UG9/Screenshot+2024-05-08+at+9.49.53%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1720721132297-I2OCXT4H5RFMEYN404N1/image-asset.png Work - PH-D FEMININE HEALTH We don't give a Blueberry Muffin what you call your lady parts as long as you take serious care of them. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1726958375079-7WJIQJU0ZK2RXJ2A568J/image-asset.jpg Work - SeeHer Representing women and girls accurately in media isn't just the right thing to do, it's good for business. The SeeHer spot was a passion project created by a group of talented women from conception to our twin Kummerl Sister directors, to post production. https://images.squarespace-cdn.com/content/v1/5998f0087131a51239ae62da/1772223053755-ZIOW6YYBUU2L4XQX7FDL/image-asset.png Work - Welcome to the Museum of Wipeology https://www.pamfraserwriter.com/brine-jasper daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1461274021205-581EOYQN0IGUJ69M41SW/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460573576813-YY0P53DVV9990ZIVKQE3/pickles-editorial-yellow.jpg Brine Pickles Art direction, branding, and packaging design for a pickle shop based in L.A. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465575558361-ZQHSHT59AFG4U8RU09ME/brine-logo.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572726459-5R5QQNJ6N3LX6NGL2S7V/pickles-editorial-blue.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465416436672-U1HOCTP3I2WSLJYLAU6P/pickles-editorial-green.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460572783131-6YDS3S34AQDVB18NAAKF/pickles-editorial-pink.jpg Brine Pickles https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464286741154-P5R18TNAVHBM14LDKGAK/website-brine.jpg Brine Pickles Visit the site https://www.pamfraserwriter.com/chotto-jasper daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464979921827-VSUMOBA4OQ183XFEUL1M/menu-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1460667768735-N8F6PJHSY8AQPXQ90WWZ/logo.jpg Chotto Motto Branding for a ramen shop in Hong Kong https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472772858721-VHAI0L4AVSNY6JU0D5Q3/business-card-grid.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464897481024-YVEICMR52WEAN6V7SQK7/menu-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1464897909382-S8OUPQBR01N0POG9EYNV/menu-2.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771124069-A8OFWZEV7G7BOT3D72PL/website-1.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771346502-LYJIB0QFHQMOGL2IV2CB/website-2.jpg Chotto Motto https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472771523159-9LY2BLZ9L0LSL8ZKS28A/website-3.jpg Chotto Motto https://www.pamfraserwriter.com/xoko-jasper daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465245043422-VHAQXC27X5R9B34JIFQ6/img1.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409799161-A2X7XAKQLOREMRVCGUR5/img1.jpg Death by Xoko Branding and packaging design for Death by Xoko, a Peruvian Chocolatier https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465409936163-PWCLDAJUTU5UVZEX50AW/img3.jpg Death by Xoko https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1465244718121-K8I0XR82IJ0YICCMWM8E/img2.jpg Death by Xoko https://www.pamfraserwriter.com/app-jasper daily 0.75 2025-06-10 https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770523205-U5U60FHXDMKZ5ELEV1AL/ibili-app.jpg Ibili https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472770453133-S5L6U740NQVJECWJOF3H/ibili-app.jpg Ibili UI/UX for Ibili, an app that generates architectural walking tours based on geolocation. https://images.squarespace-cdn.com/content/v1/56f96a558a65e2431339cdaf/1472226907821-34D9GWY6CLV2INW0HVIM/guide-screen-3.png Ibili - 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